ISInova

ISInova

Out-of-home market study 2024 – focus on individual catering

Duration September 2023 – January 2024

Project manager Jana Rückert-John

Client

Cooperation partner Denkfabrik Zukunft der Gastwelt, powered by Union der Wirtschaft e.V.

Against the background of the enormous potential and importance of out-of-home catering, the awareness of politics, society and the media for the economic and social importance of the out-of-home market is to be raised on the basis of current figures and the social dimension of this hospitality sector is to be elaborated.

The study aims to answer what characterises the AHV market, what significance it has for the world of guests and gastronomy, what contribution the AHV market makes to the daily supply in Germany, what upheavals and challenges dominate this market and what contribution it can make to a more sustainable approach to food and to improving the culture of eating.

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